About

Kyle Hufford (Digital Kyle) is a branding-focused technologist and digital media enthusiast based in Southern California. At Monster Beverage Corporation he leads the company’s Strategic Digital Initiatives — spanning Digital Asset Management, Marketing Project Management, AI, and Contract Lifecycle Management.

Born in Hawaii and raised on the island of Maui, Kyle’s passion for photography runs deep. His father was a master photographer who owned Hawaii’s largest commercial photo lab, specializing in fine art and limited-edition printing. Growing up working in every aspect of photography and photo finishing gave Kyle firsthand insight into the industry’s technological evolution — and how to thrive within it.

When he’s not at work, Kyle is in the water. An avid diver and sailor, he spends every available moment exploring the ocean. He’s also a dedicated cyclist who rides to raise funds for the MS Society.